Business plan canvas osterwalder tower

Nicaragua is the second poorest nation in the Western Hemisphere and has a large population of rural farmers. Villanova University has been working with rural communities for over 10 years primarily in the areas of gravity-fed water distribution system design and health care clinics for community health workers. More recently, a partnership has been established with the main national engineering university, UNI, in Managua.

Business plan canvas osterwalder tower

Initially proposed by Alexander Osterwalderit is a visual template used by an organization to document its business model by addressing nine key components. But because an organization has limited resources, it must rank and prioritize which segments to serve served market and which to ignore.

This is a crucial step particularly for start-ups as there is a temptation to adapt development, service, support to customers offering to make a purchase. Unfortunately, pursing an opportunistic versus a disciplined market focus will splinter resources and deter an organization from achieving its vision.

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Value Drivers support the umbrella Value Proposition but focus on the key personas in the customer buying process. They provide specific, meaningful and relevant messaging. Also, acknowledging the strategic and operational perspective and the functional area Sales, marketing, Finance, IT, etc.

business plan canvas osterwalder tower

In addition, there must be significant economic benefit so the customer sees a compelling reason to act now. There is no one-size fits all approach nor can the optimal learning style be served to each and every individual.

Seven common learning styles exist and these styles should be considered before content platform channels are chosen for pushing content through channels. Addressing multiple learning styles increases the probability of making a connection. Things to consider when creating and communicating content include: Content Types should align to the phases in the customer buying process.

Content Format refers to the medium used to communicate: Content Platforms are the channels or vehicles used to deliver and present the content or communications to the buyer.

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Business Model Canvas — Customer Relationships The fourth component, Customer Relationships, refers to the relationship between the customer and the organization. The focus is to nurture relationships with prospects and convert them to customers.

The goal should be to manage this relationship so that customers are net-promoters. On-boarding — on-boarding is the first stage of being a customer and is critical for a successful relationship.

Once a purchase decision is made, it is paramount that the customer realizes the value they believe they were promised through the value proposition and the value drivers.

Up-sell — up-selling is really focused on increasing share-of-wallet by the customer buying more or increasing the level or tier of the initial purchase. Cross-sell — cross-selling is also focused on increasing share-of-wallet but is done by introducing new offerings for the customer to buy that are outside of the original purchase.

There are primarily two different types of revenue streams: Transaction Revenues that result from one-time payments Recurring Revenues that result from ongoing payments. Revenue streams can be generated in a number of ways: Asset sale Basically, ownership rights are sold to a physical product.Alexander Osterwalder: The Business Model Canvas, a 3-minute video introduction to the Business Model Canvas, 6 February Alexander Osterwalder: Tools for Business Model Generation, a minute video discussing the Business Model Canvas in detail.

Co-created by "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.

The Business Model Canvas, shown in Figure , was developed by Alex Osterwalder [2] to help businesses and startups create better business structures. It structures nine core elements of a business model and their interrelationships on a worksheet. May 19,  · Alexander Osterwalder was one of the speakers at the first European Gazelles Growth Summit, supported by HOPE and held at the Erasmus University.

Osterwalder, aka . Key resources are the strategic assets you need in place, and you need in place to a greater or more targeted degree than your competitors. The Business Model Canvas proposes that there are three core business types: product, scope, and infrastructure.

These tend to have similar types of Key Resources.

business plan canvas osterwalder tower

A business model canvas. Business Model Innovation is basically the process of creating value in new ways for customers and companies. The Business Model Canvas is a practical tool that we invented to help companies describe, design, challenge and ultimately invent new business models.

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