Global business plan competition 2012 toyota

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Global business plan competition 2012 toyota

The SWOT framework pinpoints the most significant opportunities, threats, and organizational weaknesses that Toyota must address using its strengths. As a global leader in the automotive industry, Toyota effectively addresses such factors.

Toyota’s Intensive Strategies (Intensive Growth Strategies)

This element of the SWOT analysis model identifies the internal strategic factors that serve as capabilities of the firm. Strong brand image Global supply chain Rapid innovation capabilities Toyota has one of the strongest brands in the global automotive industry.

Furthermore, Toyota has an organizational culture that facilitates rapid innovationwhich is crucial for long-term competitive advantage.

This element of the SWOT analysis model determines the internal strategic factors that serve as obstacles to business growth.

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In addition, Toyota implemented massive product recalls starting in These recalls weaken the firm because the recall processes consume business capacity that could be used for product distribution instead.

This part of the SWOT analysis shows that Toyota could improve its performance through adjustments to reduce the weaknesses based on its organizational structure and culture. This element of the SWOT analysis model identifies the external strategic factors that the firm could use to improve its business.

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Growing markets in developing countries Rising demand for fuel-efficient automobiles Growing interest in advanced electronics in vehicles Weak Japanese Yen vs. Dollar Developing markets present the opportunity for Toyota to increase revenues by further penetrating these markets.

Also, the current trends of increasing demand and interest for higher fuel efficiency and advanced electronics present the opportunity for Toyota to focus its innovation on these directions.

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In addition, the weaker Japanese Yen versus the U. Dollar means higher competitiveness of products and components exported from Japan to the U. This part of the SWOT analysis shows that Toyota must emphasize market penetration and innovation to exploit its opportunities.

global business plan competition 2012 toyota

Growing market presence of low-cost competitors Rapid innovation of competitors Toyota faces the threat of competition with low-cost automobiles from Korean, Chinese and Indian manufacturers, which have been increasing their presence in foreign markets.

Toyota also experiences the threat of rapid innovation of competitors like GM, Honda, and Ford. This part of the SWOT analysis shows that Toyota must ensure competitive advantage, such as through innovation. To address the threats based on competition, Toyota needs to maximize its competitive advantage based on its innovative capabilities.

The company can also further adjust its culture and structure to optimize its flexibility in decision-making and problem solving. Recent research on team and organizational diversity: SWOT analysis and implications. Toyota Motor Corporation Copyright by Panmore Institute - All rights reserved.

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Mindspark Interactive. Help Uninstall EULA Privacy Uninstall EULA Privacy. Toyota’s generic strategy determines the company’s overall approach in the global automotive attheheels.com intensive growth strategies are applied to ensure Toyota’s continued growth in markets worldwide.

Toyota’s Generic Strategy (Porter’s Model).

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